John Moore of Brand Autopsy likes to say that your marketing should "earn an opinion." One of the easiest ways to earn an opinion in a new relationship is with your business card. Get creative and make your card unique.
For example, John Moore's business card is a toe tag,
Waco, Texas real estate broker Andy Sheehy fashioned his over-sized business card after a sporting event ticket.
For my own business card, I decided to make it look like my logo icon and went with a round business card. It costs a little bit more, but it earns an opinion every time I give one.
When making your business card unique, think about using both sides of the card. Make a statement on the front, put the important contact information on the back.
How can you earn an opinion with your business card?