Sunday, August 26, 2007

Welcome Inc. Readers

Many of you are visiting this blog for the first time because The Idea Spot was recently featured in an online article at

First, if you want a free idea, please go to the online form at our company website and submit a request. We have received many requests during the past week, so we cannot guarantee that every submission will receive an idea. We can usually only post one case study per week. Those requests we cannot feature on the blog, will usually receive at least an email reply with some ideas..

Here's how the process works: Our team at The Marketing Spot will review request forms submitted and choose one for a case study. We will then most likely contact the business to ask a few more in-depth questions. Each Wednesday morning we then lock ourselves in the Idea Vault and brainstorm ideas for the request. We then turn those ideas into a report and develop a case study, which is then posted on The Idea Spot.

My name is Jay Ehret and I founded The Marketing Spot in October of 2001 to work specifically with locally owned medium-sized and small businesses. I have developed a marketing model that I call the 4-Spot marketing process featured here in this post on our other blog: The Marketing Spot.

The Marketing Spot is a marketing consulting firm in Waco, Texas. We offer three different services: We are a marketing director for hire by contract and handle complete marketing functions for companies that need more than just advice, we offer marketing coaching for smaller businesses that want to market more effectively but don't have the need for a full-time marketing director, and we conduct seminars and online learning for small and micro businesses.

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