Surprise Your Customers

Rick Spence, at the Financial Post tells us how he got pleasantly surprised by a hotel and the marketing lightbulb came on.






From the article:

"People get jaded fast," he says. "People have seen it all, and they expect it all. They expect that product quality, service and the experience will all be right. And the only way to please people who expect it all is to give them something they don't expect."

Are you surprising your customers? For more ideas, read the article here: Rick Spence: Surprise marketing tactics endear.

For more marketing advice and lessons, see our other blog: The Marketing Spot.
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