Saturday, October 20, 2007

The Idea Spotters

Lest you think all these ideas come from me, here's a little love to the rest of the idea team that makes all these ideas possible. Our case studies are a collaborative effort. We get together every Wednesday morning at The Marketing Spot to brainstorm ideas for our case studies.

Lindsey Elliott
Lindsey is recently betrothed to the lucky Johnny Elliott, an officer in the Army. She has communications degree from the University of Alabama Huntsville.

Lindsey is very athletic; she was on track scholarship at UAH as hurdler, long-jumper and triple jumper.

Her greatest passion, after her husband, is her dog, Bailey, a wirehaired pointing griffon.

Lindsey's primary responsibility is marketing assistant with one of our clients: King's Daughters Clinic in Temple, Texas. She also serves as an assistant coach for another client: Montgomery Chiropractic in Belton, Texas. During our brainstormers, she gives us a much-needed female perspective getting us to think in the real world, applying our ideas to everyday life experiences.

Jason Pickrell
Jason is still single, ladies. He has an advertising degree from Texas State University in San Marcos, Texas.

Jason is also athletic; he played tennis at Tyler Junior College.

He is also a musician, singer, songwriter, using his gifts to glorify God through spiritual music. He even has his own CD! Get a taste of Jason's music at his MySpace page.

Jason's has several responsibilities, but his two major functions are as our graphics and video guru, and as operations manager for the Waco Real Estate Source, a free real estate magazine we publish in Waco, Texas. During our brainstormers, Jason is known to throw in ideas that seem to come from "left field," getting us to think in different directions.

Jay Ehret

This is me. I have been married for 8 years to my lovely wife, Carol, a pharmaceutical sales rep for Novartis. I have a financial services and planning degree from Baylor University.

I am not as athletically gifted as my young teammates, although I love to play basketball at a lunchtime businessman's pick-up game at the Waco Family Y.

In addition to my wife, my passions are serving the Lord, wine, and travel.

My primary responsibility is as chief steward of The Marketing Spot. I also serve as the Marketing Director for two of our clients: King's Daughters Clinic and Sykora Family Ford, and as coach to Cody Malone, Pro Bass Angler and Montgomery Chiropractic. I also serve as associate publisher for The Waco Real Estate Source.

We are blessed at The Marketing Spot to have a young (not including me) and creative Idea Spotting team. Our Wednesday morning brainstormers are the most fun part of the week. We enjoy the opportunity to put together practical and usable marketing ideas for small businesses all across the country.

If you would like a some free marketing ideas from our team; first read this post on our 4-Spot Marketing Model, then fill out the Idea Spot request form here.

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