Wednesday, October 24, 2007

Seed Your Existing Customers' Next Purchase

Businesses are often caught up into trying to get new customers to spend new money with them. But don't forget your existing customers. Show them a little love and prevent them from becoming someone else's new customers.

Here's an idea to reward them, and nudge them along to their next purchase. Give them a seed. Not a literal plant seed, but a figurative one. A free small item that will be appreciated by the customer, yet at the same time cause them to want to buy more from you.

For example, if you have a tree trimming service, give all your good customers a small seedling to plant in their yard or give to someone else in their neighborhood. Along with the seedling, remind your customers to schedule a trimming before the busy seasons starts.

If you are an accountant or you have book keeping service, send desk calendars to your clients with the important tax days marked. Also, on each important tax day, promote an additional service you offer that the customer could use.

How else could you see your customers? Think about and watch your existing customers grow.

For marketing advice and lessons, see our other blog: The Marketing Spot
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